• 26 Jul 2020 11:04 AM | Anonymous member (Administrator)

    If you’re new to BAPIA - welcome! We’d like to make sure that all BAPIA members, new and existing, are making the most of all of the resources available to you.

    Go through this quick checklist to see if there are any member benefits that you’ve yet to capitalise on: 

    -Log into the BAPIA Members Only section of the website

    -Familiarise yourself with your BAPIA supplier discounts and other benefits like the details of your business insurance and legal cover 

    -Update your BAPIA directory profile so that the public can find you

    -Follow our main Facebook and Instagram pages

    -Join the Facebook Group - feel free to introduce yourself and get stuck in 

    -Enter this month’s giveaway competition

    -Check out the BAPIA training calendar

    -Use the hashtag #bapiaparty on Instagram and tag us with @bapiaparty on Facebook so that we can see and share your great work!

    If you have any questions at all about your membership, don't hesitate to contact us at so that we can lend a helping hand.

    Not quite a BAPIA member just yet? To read up on the many benefits that come with a BAPIA membership, click here.

  • 21 Jul 2020 5:03 PM | Anonymous member (Administrator)

    Due to the Covid-19 situation all in-person training was suspended but BAPIA was still able to offer our members exclusive online webinars help them to continue to build on their business skills. As classes resume, we're still continuing to bring BAPIA brilliant free webinars from leading industry professionals as well as other training opportunities. Read on to learn more:

    Free Video Tutorial Downloads
    If you keep an eye on our Facebook Group and Instagram pages, you’ll have seen that in April Chris Adamo cba kindly offered BAPIA Members a FREE download of his Organic Sphere Tutorial video, worth $50. The great news is that BAPIA members can still get a discount on the tutorials on Chris’ Balloon Education & Support website through their BAPIA membership.To access them BAPIA members, simply log into the BAPIA website 'Members Only' section where you'll find your Members Offers page

    Free Webinars Exclusively for BAPIA Members
    Most recently our very own Sue Bowler cba has been hosting free ‘Grow Your Business with Social Media’ webinars for BAPIA Members focused on teaching you some simple skills and resources that can help you to create more engaging social media content to grab potential customers’ attention. In August and September Jackie Ochitwa cba of With A Twist Balloons and Chris Adamo cba will also be running live webinars free just for BAPIA members. 

    It's not too late to enjoy the wonderful webinars we've already put on for our members this year. Join us at BAPIA and we can send you links to what you've missed. For information on everything that comes with a BAPIA membership and to join, click here:

    More Webinars & In-Person Training
    Some other brilliant instructors are hosting their own webinars this summer. We're listing these on the BAPIA Training Calendar as and when we hear of them so do check back regularly. Some instructors are also running one-on-one socially distanced classes this summer, some of which are discounted for BAPIA members. For information on where, when and how to attend  

    The rest of this NEWS post is available to BAPIA Members Only. Members, to read it please click here and log in to the BAPIA Members only section of

    Not a BAPIA Member yet? For full information on all of the members’ benefits and discounts that come with a BAPIA membership, click here:
  • 21 Jun 2020 5:48 PM | Anonymous member (Administrator)

    Summer is very much here and along with it comes many exciting design opportunities for us to get creative and make the most of the warm weather. In this post we’re serving up some seasonal inspiration for your summer designs.

    Designs for Social Distancing - Are You Adapting?
    With lockdown restrictions encouraging the public to socialise outside, many customers are taking their special occasions to the great outdoors this season. Festivals, carnivals, proms and parties have given way to intimate garden gatherings and Zoom celebrations. Whilst the locations may have changed, the festivities haven’t so don’t feel like you should step off the gas when it comes to upselling this summer - it’s simply time to pivot. 


    Whereas once upon a time summer would mean lots of party work in huge hired venues, many of this summer’s special occasions will take place in gardens so consider how your designs could be adapted for this. For instance, rather than your usual wondrous wedding work, focus on beautiful balloon bundles for those brides-to-be who’ve turned their hen dos into socially distanced picnics in the park. 

    Remember that many stores are reopening now so it’s also a great time to upsell balloon arch designs to adorn doorways as well as wonderful window displays; pick out the photos of your work that are applicable to the types of celebrations that people are likely to be planning this summer, taking into account how the lockdown may affect this.

    @balloon_bouquets @balloon_a_licuous_events

    Summer 2020 Design Inspiration
    If you haven’t done any work of this description yet, consider how your past designs can be transferable. Would your cool columns make a beautiful background for a garden gender reveal? You could even create something simple in your own garden to take a quick pic that may inspire some sales.

    @houseofhooraycheshire  @dreamboatballoons 

    For indoor designs, bring the spirit of summer inside with a splash of seasonal inspiration. Summer-themed balloon shapes like palm trees and organic designs in superbly summery colours such as yellows, oranges and pinks, could soften the blow of a stag do that’s had to take to Zoom instead of Zante. Sticking with the summer theme, for more elegant occasions like an engagement announcement, you can add depth to your designs with woven foliage and faux flowers.


    @dreamboatballoons  Seaweed Tropical Fish Bubble (sold here)

    Make the Most of Marketing Opportunities
    Once you’ve decided on which designs to promote, make sure that they’ve recently been uploaded to the very top of each of your social media profiles. Use the captions on your Facebook and Instagram posts to remind browsing customers of how adaptable your designs can be by making sure that your images show up on searches for all types of occasions like #engagementparty #firstbirthday and #genderreveal. 

    @zhushevents @dreamboatballoons 

    We want to help and are investing in extra marketing for our members, so be sure to also tag us in your public posts AND to add your best work to your BAPIA directory profile so that potential customers can see what you can offer.

    @Elevatedelegance19 @littlebearsballoons

    In order to share their celebrations with friends and family, more so than ever customers are taking to social media when hosting key events like birthdays, gender reveals and engagements. Not only does this mean that you get to be extra creative when considering how your designs will translate on video but it’s also a great opportunity for marketing as social media has such a huge reach. So, make sure that you’ve also refreshed your mind with these tips on how to make the most of word of mouth marketing so that you’re ready to capitalize on your great work once it’s installed. 

    Been working on any summer showstoppers already? Be sure to tag us using #bapiaparty on Instagram and @bapiaparty on Facebook so that we can encourage our followers to book you too!

  • 12 Jun 2020 1:14 PM | Anonymous member (Administrator)

    We really care about our members and are very aware of the emotional toll that this current climate is having on many of you as you deal with the stresses that your businesses face. Here are some tips of self care which may help you to more peacefully navigate this testing time. 

    Self Care is What You Decide It Is

    Self care means ‘protecting one’s own wellbeing and happiness’ and can therefore be anything that puts you in a healthier mental state. For some, self care may be taking a walk in the fresh air whilst for others it may be escapism through watching your favourite Netflix series. The key thing is that it leaves you feeling good. It’s recommended that you try to enjoy your self care away from your usual work space to establish mental boundaries and avoid the temptation to think about work when you’re in a state of self care.

    Self Care Aids Productivity

    It may feel somewhat irresponsible to take your focus away from your business, particularly in a time of need but the truth is that taking care of your physical and mental health only serves to protect your business in the long run and reduce the risk of something happening to you which would halt your business altogether. 

    Rather than using quiet periods as a rare opportunity to rest, in the modern age, small business owners are often sold the idea of ‘the hustle’ and made to feel that if you’re not working hard you’re not working. The truth is that this mentality can actually hurt your business by putting you on the fast-track to burnout, increasing your risk of mental breakdown or stress-induced physical illness which could stop your business in its tracks. A healthier approach to business is to aim to ‘work smarter not harder’. This BAPIA news post on the 80/20 rule may help you to identify ways to achieve business success with less input.

    Schedule in Self Care

    Often when running a business your ‘To Do’ list is never-ending therefore deciding when is an appropriate time to stop working can be very difficult as we never quite feel ‘done’ for the day. Rather than waiting for a ‘good time’ to take a break, we recommend that you schedule in set rest time to ensure that it happens. 

    This is where implementing structure can really help to establish set times when you will step away, take a breather and reset. Once you’ve set your break times try to stick to them unless it’s an emergency - the workload will still be there when you get back but you’ll be better mentally prepared to tackle it. 

    A schedule doesn’t necessarily have to mean sticking to the norms of working Monday to Friday, 9-5 though. As discussed in this BAPIA News post, you can set your own working hours that work well around all of your commitments from your business requirements to personal needs like family time. Just take care to schedule in that all-important self care time too, that way you’re much more likely to actually take it. 

  • 19 May 2020 8:50 PM | Anonymous member (Administrator)

    It All Starts with a Plan
    When it comes to social media marketing, having a written-out content plan is a great place to start as it gives you an overview of where opportunities for content are likely to come up naturally and where you might need to get more creative.

    The first place to start is to create a list of the months and then note under each where there are public holidays and events that you could talk about, as detailed here in this BAPIA News post. Then you can go back and add in personal events i.e. exciting bookings, training sessions, both business and personal milestones. Now, we understand that in light of the current situation, content plans may be a bit more scarce than usual but fear not, read on for other ideas of how to fill the gaps.

    Share Your New Normal (for now)
    Perhaps you've pivoted and are now doing deliveries instead of your usual parties and corporate events. Share this development with your followers, the ups, the downs and how you've overcome them. Are they any interest challenges that have come with the changes? Perhaps you've perfect a new skill or adapted a design.

    Many of you have been busy creating at home so be sure to make the most of that. A time lapse video of you constructing a rainbow of hope for neighbours would be a great watch for anyone. Slow motion and Boomerang balloon videos are always popular and fun to create. Perhaps you’ve reorganised your balloon and party store cupboard - ‘tap to tidy’ posts on Instagram & Facebook Stories - where you show a photo of a messy area/thing, immediately followed by a photo of the same area once spick and span - always do well.

    “I’m Not Creating Any New Work to Share
    There’s no time like the present to dust off pictures of past work and celebrate it. Feel like your skills have progressed since? That’s great! Let potential customers know. Why not use free collage apps like Layout from Instagram to create comparison posts of recent designs against those of the past to show your followers your development. 

    “I’m Just At Home… I’m Running Out of Things to Say”
    They say honesty is the best policy and we’ve spoken before about how transparency can really help you to build on your brand story and help your followers and potential customers to connect and care about you and your business making you more memorable next time they need a balloon and party artist.

    Bored at home? Say so! Just try to be funny or relatable rather than negative; as long as your delivery style leaves your followers feeling good then there’s nothing wrong with being candid as people often want to follow those they can really relate to. Tell your followers all about the jobs you had planned that have been postponed and how you would have created them. Visual aids like drawings or photos of your past work help to tell the story too. 

    Sharing is Caring 
    Now could be a great time to collaborate with other balloon and party artists. We’ve also talked before about the power of networking and how we can all work together to lift each other up in the industry. If you’re low on interesting content, why not share the work of another BAPIA member and give them credit. If they have a different customer base to you then you’ve nothing to lose! Reach out today and ask if they’d mind, just search the hashtag #bapiaparty on Instagram to find other members’ posts. You may make some new friends!

    BAPIA members, remember to tag us in your posts
    using #bapiaparty on Instagram and @bapiaparty on Facebook
    so that we can see and share your great work!
  • 06 May 2020 2:56 PM | Anonymous member (Administrator)

    Did you know that your BAPIA membership comes with a listing in our public directory of recommended balloon and party professionals?

    Here you can list your business name, services offered, photos of your fantastic work and contact details so that those looking for reputable balloon artists in their area can easily find you.

    ***NEW: BAPIA's John has created a 'How To Update Your Profile' video tutorial. Click here to watch it.***

    Otherwise, just follow these 6 simple steps to update your directory profile:

    Step 1. Log into by clicking the blue icon in the top right corner.

    Step 2. Once logged in, click the blue icon again and select ‘View profile’ under your username.

    Step 3a. Select ‘Edit profile’ and ensure that all of the information fields are filled in. This information is used to populate your listing in the directory and can help you to appear more prominently in searches so it’s really important to fill this as much as possible including your phone number and postcode.

    Step 3b. Be sure to fill out the box at the bottom of your profile page entitled ‘Directory listing text’ as this gives you a chance to stand out from other professionals in your area. You could highlight your creative specialities or emphasise a particular deal or offer that you currently have on. Remember to save your changes when you’re done!

    Step 4. Add Photos to Your Listing
    Click ‘Member photo albums’ then click ‘Create / Add album’ to create a new album. Add a title and description to let potential customers know which of your services these photos are showing and any additional information they may find useful. When you’re finished, click ‘Submit’ to save.

    Step 5. Then click ‘Upload photos’ towards the right side of the page to add photos to the new album. Click ‘choose file’ to select each image from your computer and when you are done click ‘Upload’.

    Step 6. Finally, click ‘Back to profile’ and then select ‘My directory profile’ to see your completed listing as potential customers will see it. Double check that all your updates have saved and look great and then you’re done!

    Remember to keep your profile up to date with your correct business information and the latest photos of your work - you never know who’s looking!  

    And remember, if we all balloon responsibly, the party never has to end!

  • 29 Apr 2020 9:11 AM | Anonymous member (Administrator)

    This month marked the 50th anniversary of National Earth Day, celebrated on the 22nd April each year. In honour of this day which serves as a conscious reminder of the ways in which we can each care for our precious planet Earth, we thought we’d take the time to reiterate our stance on balloon releases:

    We understand that in the past balloon releases have been used to commemorate and celebrate special occasions. In lieu of this outdated practise, we’d like to suggest some environmentally-friendly alternatives that should prove equally as impactful without the potentially detrimental effects:

    Thousands of bubbles floating skyward offers the same breathtaking beauty as hundreds of balloons but without leaving behind the harmful debris that proves hazardous to wildlife. People often find the feeling of exhaling as they blow a bubble rather therapeutic and what’s more, they’re tonnes of fun for everyone involved from small children to adults. For extra effect, why not mix the size of your bubbles too; you can create your own custom bubble wand out of pipe cleaner, wire coat hangers and other household items. To make a good bubble mix all you'll need is water, washing up liquid and glycerine, just be careful to use soaps that are safe for fish and the environment and never leave children and pets unattended with the mix.

    Photo by mali maeder from Pexels

    Plant a Tree or Flowers
    For a truly environmentally-friendly memorial moment, how about planting a flower or tree?  is a beautiful way to celebrate a life. The act of gardening can be incredibly calming and what more beautiful to celebrate one life than by creating another? You can select a plant or flower that was their favourite or best describes them to make it more personal. They last a lot longer than balloons, will be good for the environment and can be visited again and again. Take care to select seeds that are native to the area to ensure a harmonious environmental impact as well and optimum growth. 

    Photo by Flora Westbrook from Pexels 

    Fly Kites, Dancing Ribbons and Banners
    Skipping a balloon release needn’t mean missing out on the joy of seeing colourful figures dancing in the wind. Instead of balloons, why not fly kites, dance ribbons and banners alongside pinwheels are garden wind spinners to celebrate something or someone special in style. Making your own can be a meaningful bonding experience and is a great way to add a personal touch by using a significant colour, drawing or message for your event. 

    Floating Flowers
    For a sense of letting go, floating flowers or flower petals down a calm stream can offer the same sense of emotional relief as a balloon release without the plastic pollution. Take care to use native flowers and not let go an excessive amount so as not to upset the ecosystem of the waterway.

    Photo by Nubia Navarro (nubikini) from Pexels

    Balloon Drop
    We understand some customers’ urge to incorporate balloons into special occasions as they, of course, hold a special place in our hearts too. In some circumstances, a balloon drop can provide an equally impactful but environmentally friendly alternative to a release. This is so long as the drop is done in a confined space where the balloons can be easily retrieved once festivities are over so that you may adopt the pin it and bin it strategy; carefully deflating each balloon and ensuring its safe disposal. 

    We hope this post has provided you with some useful ideas on ways that we can all do our bit to help planet Earth going forward. Please do share this on so that we can spread the word and keep trying to do right by the environment.

    To learn more about balloons and the environment please visit:

  • 16 Mar 2020 12:11 PM | Anonymous member (Administrator)

    This month marks Mother’s Day which falls on Sunday 22nd March here in the UK. Here’s a little overview of the fun we can expect to see to mark this special occasion and a few tips on how to make the most of Mothering Sunday.

    With most people ordering balloons for the day of, this time leading up to Mother’s day is all about showing off your designs and convincing your customers to place an order with you over other businesses. It’s a great time to brush up on your online marketing skills like phone photography and social media storytelling with these other BAPIA News posts.

    Planning your designs? There are some brilliant balloons on the market from suppliers like Qualatex, Amscan and Grabo:

    Fellow BAPIA members have already started creating marvellous Mother’s Day designs too:

    Mini balloons by: @bibbity_bobbity_balloons on Instagram
    Moon balloon by: @heavenylaces on Instagram
    Balloon bouquet by: @ballooningowonderful on Instagram

    Remember, it’s common for people to use Mother’s Day to also recognise all of the ‘motherly’ people who play a significant role in their lives. Stepmums, grandmas, sisters and other loved ones often get a nod at this time of year so it’s a great opportunity to stand out from the crowd and offer something a little more personal.

    Did you see? This month’s BAPIA Members Only Facebook Photo Competition theme is ‘International Women's Day & Mother's Day’. 

    So, BAPIA members, pick your best balloon and party work photo to fit the theme and upload it into the competition album in our BAPIA Members Only Facebook Group for a chance to WIN!

    Not a BAPIA member yet? To read up on the many benefits of joining BAPIA, click here

    BAPIA members, remember to tag us in your posts using #bapiaparty on Instagram and @bapiaparty on Facebook so that we can see and share your great work!

  • 21 Feb 2020 9:51 PM | Anonymous member (Administrator)

    Something that’s drilled into us is the importance of achieving a work life ‘balance’ but is there such a thing? The word ‘balance’ suggests consistently equal energy being given to work, family, socialising, personal time and all other significant areas at all times. Sound like you? Us neither. 

    A lot of us in the balloon and party industry work irregular hours, often working evenings and weekends and perhaps even travelling for trade events. Add to that the unpredictable ups and down of personal life and the idea of always keeping all of the plates spinning at once doesn’t seem feasible. The reality is that life can be very unpredictable with different areas requiring different levels of attention at different times, often unexpectedly. 

    BAPIA members @trove_events hard at working building a beautiful balloon wall.

    Consider your energy a finite source. If you have 10 units of energy per day to give and 5 main areas of commitment, it’s not realistic to expect to give 2 units to each area every day. During the summer, a working parent may need to give more time and energy to a young family and during the winter holiday season, demand for corporate balloon and party events peaks which can mean more energy is needed at work.

    Perhaps what’s more realistic is the idea of ‘work life integration’. This idea involves taking a step back to assess which commitments need our time, factoring in the ebbs and flows of how this changes throughout the seasons. Planning a system that works best for your personal needs rather than feeling obliged to stick to the regular 9-5 working model. 

    BAPIA members working (and playing!) during the 2019 BAPIA Chris Adamo Tour

    It’s okay if you get most of your business admin done after 9pm, as that’s when you get the most downtime. There’s no need to feel it means that you’re not balancing your time well. Perhaps you choose to skip the school run because the traffic time could be better used for work so that you can, instead, afford to take more time off during the school holidays. If the weekend is your most lucrative time, perhaps embrace that and simply make Monday and Tuesday your ‘weekend’ rather than feel cheated. There’s no shame in switching your schedule so that you simply shut up shop on your quieter days instead. 

    Work life integration is all about finding a system where your work and life can fit comfortably together like puzzle pieces rather than running them as separate, conflicting entities that bring you more stress. 

    BAPIA founders John & Sue Bowler cba with Chris Adamo cba during his 2019 UK & Ireland BAPIA Tour

    What do you think? Does this sound like something that might bring peace to your life? Join in the conversation and let us know your thoughts here on our BAPIA members only Facebook page. Not a BAPIA member yet? To read up on the many benefits of owning a BAPIA membership, click here

    BAPIA members, remember to tag us in your posts using #bapiaparty so that we can see and share your great work!

  • 14 Feb 2020 4:24 PM | Anonymous member (Administrator)

    Lately it can be hard not to feel competition from the high street with popular party chains offering customers low prices and easy access. Read on for some motivation on what you can offer that retail chains can’t and how to use these unique selling points to your advantage.

    Offer Personal Service

    Being the boss of your business affords you the benefit of being able to offer a bespoke service to your customers. Knowing your margins and being in a decision-making position allows you the autonomy to think on your feet and upsell products, offering bundles and add-ons outside of the norm. 

    This means that you can really listen to your customers and assess their needs and then offer products and services that are much closer to what they need rather than having to stick to a set product and price list. For example, you may spot an opportunity to upsell excess stock as a bundle for a discounted price or be able to accomodate a same sex couple asking for an extravagant bespoke ‘Mrs & Mrs’

    This BAPIA News post is from the Members-Only section of BAPIA Members, to continue reading it please click here.
    Not a BAPIA member yet? To read the many benefits of joining BAPIA and for information on how, click here:

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