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  • 06 Dec 2018 2:56 PM | Anonymous member (Administrator)

    Did you know that your BAPIA membership comes with a listing in our public directory of recommended balloon and party professionals?

    Here you can list your business name, services offered, photos of your fantastic work and contact details so that those looking for reputable balloon artists in their area can easily find you.

    Just follow these 6 simple steps to update your directory profile:

    Step 1. Log into bapiaonline.com by clicking the blue icon in the top right corner.

    Step 2. Once logged in, click the blue icon again and select ‘View profile’ under your username.

    Step 3a. Select ‘Edit profile’ and ensure that all of the information fields are filled in. This information is used to populate your listing in the directory and can help you to appear more prominently in searches so it’s really important to fill this as much as possible including your phone number and postcode.



    Step 3b. Be sure to fill out the box at the bottom of your profile page entitled ‘Directory listing text’ as this gives you a chance to stand out from other professionals in your area. You could highlight your creative specialities or emphasise a particular deal or offer that you currently have on. Remember to save your changes when you’re done!

    Step 4. Add Photos to Your Listing
    Click ‘Member photo albums’ then click ‘Create / Add album’ to create a new album. Add a title and description to let potential customers know which of your services these photos are showing and any additional information they may find useful. When you’re finished, click ‘Submit’ to save.



    Step 5. Then click ‘Upload photos’ towards the right side of the page to add photos to the new album. Click ‘choose file’ to select each image from your computer and when you are done click ‘Upload’.


    Step 6. Finally, click ‘Back to profile’ and then select ‘My directory profile’ to see your completed listing as potential customers will see it. Double check that all your updates have saved and look great and then you’re done!

    Remember to keep your profile up to date with your correct business information and the latest photos of your work - you never know who’s looking!  

    And remember, if we all balloon responsibly, the party never has to end!

  • 26 Nov 2018 3:00 PM | Anonymous member (Administrator)

    Free Promotion from BAPIA
    At the Balloon and Party Industry Alliance, we’re dedicated to supporting our industry and the professionals within it. Not only do we provide our members with benefits such as liability insurance cover, business support, legal cover and extensive discounts from top industry suppliers and wholesalers, above all we promote our members to the public and encourage the use of BAPIA professionals for all their balloon and party needs. Which means FREE advertising for you!

    Use the Hashtag #bapiaparty
    ‘How do I get this free advertising?’, you say? Use the hashtag #bapiaparty whenever you post your beautiful balloon and party work and we’ll always aim to share them across our growing social media pages so that your business gets seen by more people. We’re passionate about championing BAPIA members and making sure that our followers pick YOU for their next party. We can only share your posts if we see them though, so remember to use the #bapiaparty hashtag and help us help you!

    Keep An Eye Out for Exciting Events
    Do you follow us on Facebook? If you did, you’d know that we regularly run competitions, events and training sessions with international experts we fly in from around the world - only the best of the best for BAPIA members! All that’s only set to increase in 2019 with new features like our Member of the Month spot where each month we highlight the great party work a BAPIA member has created. With so many of the general public following us, it’s a great source of marketing for our members. Keep an eye on our events and training page here and follow us on Facebook for instant updates on all the exciting opportunities to get involved in.

    Join the Club for Extra Support!
    We see the balloon and party industry as a community which is why we’re committed to helping our members’ businesses to succeed in any way we can. Inside our BAPIA members’ Facebook Group you’ll find not only exclusive tips and tricks on how to thrive in the industry but also a supportive community of fellow business owners, new and experienced, who love to share ideas and information to help each other out. Got a burning balloon question? Need help problem solving? Just ask in the Facebook Group and it won’t be long before a BAPIA member comes to the rescue!

    More, More, More Member Benefits
    Free promotion, community support and fantastic giveaways are just a few of the benefits of being a BAPIA member. Let’s not forget about the £5 million AVIVA Public and Products Liability Insurance, AVIVA Employer’s Liability Insurance and AVIVA Legal Cover Insurance that gives our members their peace of mind. Then there’s the discounts with balloon wholesalers discount and referrals from high street brands. Oh and let’s not forget that as a member you’ll have your very own profile here on bapiaonline.com where many people come to search our database of reputable balloon and party professionals in their area. If you’re interested in taking advantage of the many benefits of becoming a BAPIA members, click here to find out more.

    And remember, if we all balloon responsibly, the party never has to end!

  • 18 Nov 2018 9:48 PM | Anonymous member (Administrator)

    Black Friday for Everyone!
    This Black Friday, 23 November, is coming up very soon and we want to make sure that we’re all ready to make the most of the biggest sales week of the year! You may think that Black Friday is just for retailers but that’s not the case. With lots of savvy shoppers having saved up with plans to make big purchases for the next year, it’s a great opportunity for us in the balloon and party industry to bag some bookings and end the year with a bang.

    The Key to A Superb Sales Strategy
    Everyone’s after a bargain during Black Friday so it’s a great time to run a promotion if you can. Take a look at your margins and see if you can afford to promote a discount or offer something extra to clients to give you an edge. Emphasise how great the offer is and that it’s just for a limited time only so they should book fast. Remember, Black Friday isn’t just one day anymore either, it’s more like a week with lots of businesses running ‘earlybird’ promotions a few days before and then online deals the following Monday, known as ‘Cyber Monday’, so take this into account when planning your sales campaigns.

    Make the Most of Marketing
    With people in the spending mood, even if you can’t afford to run an offer, Black Friday is still a great time to do some extra marketing around your business and remind people you’re there. With potential customers looking out for great deals both online and out and about, grab their attention with extra marketing emails, schedule more social media posts or just hand out more business cards and really talk up the benefits of your business. Think ahead to Christmas, New Years and next year and remind potential customers to keep YOU in mind for their parties and events. On social media also remember to use the hashtags that people will be searching more that week such as #blackfriday and variations like #blackfridaydeal so that you’re found by new people.

    Don’t Forget BAPIA Discounts!
    In the spirit of Black Friday savings let’s not forget that as a BAPIA member you get exclusive discounts with our wholesalers. Plus get up to £5 million of Public, Products and Liability Insurance cover from AVIVA as well as discounted Business Insurance Cover and Legal Insurance Cover. For more information on the many BAPIA membership benefits click here: https://bapiaonline.com/Membership.

    We hope everyone has a lucrative week of Black Friday sales ahead! Are any of our BAPIA members booked for some fabulous Black Friday events next week? Perhaps you’re working on some impressive sale shop window displays? If so, remember to tag us in your photos online using @bapiaparty and #bapiaparty so that we can see and share your posts!

    And remember, if we all balloon responsibly, the party never has to end!

  • 17 May 2018 3:21 PM | Anonymous member (Administrator)

    Having carried out a survey of its members recently, and based on the results from the 150+ responses received, BAPIA has taken the decision that it will no longer support balloon releases.  With numerous balloon bans being implemented across the globe, including some in the UK it is necessary to take pro-active action to thwart the spread of the blanket balloon bans that we are seeing.  These are not simply bans on balloon releases but are complete bans on balloons, from helium filled latex and foils right through to entertainers with the twisting balloon.  Both EBPC (European Balloon and Party Council) www.ebpcouncil.eu and PEBA (Pro Environment Balloon Alliance) www.peba.com.au have already taken similar stances and now BAPIA are adding their voice to cause in an effort to protect the balloon industry.

    John Bowler, Chief Executive of BAPIA said “This decision has been taken based upon the views of our members, and the desire to save the balloon industry.  With only 37% of respondents showing any support for balloon releases and 70% agreeing that balloon releases create litter we feel that the majority of our members are strongly in favour of this action.  We cannot bury our heads in the sand and pretend it is not happening, it is time to stand up and be counted.   We believe that the anti-balloon campaigns are gaining momentum and they are citing litter damage to the environment and wildlife as one of the main reasons, and it has to be said that it is an indisputable fact that any balloon release will see the balloons return to earth at some point and create litter.  We believe that we have to act now to protect our members and our industry!”

    BAPIA believes that the only way to protect the balloon industry is to set some standards that will set us out as an environmentally responsible industry made up of environmentally responsible professionals.

    John went on to say “As always, BAPIA is looking to increase the professionalism within the balloon and party industry and is currently looking at a strategy to do this and to help safeguard the future of our members and the industry as a whole.”


  • 03 May 2018 12:10 PM | Anonymous member (Administrator)

    Five Instagram Fails To Avoid As A Small Business Owner

    Aminur Rashid is Social Insight Executive at HooperHQ, an automated scheduling tool for Instagram users.

    According to social insight executive at HoopersHQ, Aminur Rashid, its time for small businesses to double-check their Instagram practices to make sure they’re getting the best results.

    From too many hashtags to grainy and blurry pictures, here are five Instagram faux-pas your small business absolutely needs to avoid!

    Posting at random times

    A “throw things at the wall and see what sticks” strategy will not get you far on Instagram. Posting pictures at random times is the best way to lower engagement and stop your following from growing. Nor should you simply upload a picture during the general peak hours of Instagram.

    Due to the new algorithm changing the traditional chronological order of Instagram feeds, photos are now ordered based upon users’ likes and the accounts that interact with most, as well as the best performing posts, rather than the that were recently posted.

    So, how do you choose the best time to post on Instagram? Luckily, Instagram has launched a hidden feature helping you better calculate your timings and massively boost engagement.

    It’s called Instagram Analytics, it’s free and it provides you with essential data fro planning and scheduling your posts the rights ties. To make things easier for small business’s, an automated scheduling tool can schedule your content in advance, so your posts can be posted efficiently.

    Going hashtag crazy

    Using too many hashtags can make your posts look sloppy and “spammy”. However, that doesn’t mean you should not take advantage of all 30 hashtags Instagram allows per post.

    The trick is to use a few hashtags to highlight some words of your caption and then separate the other hashtags, by hiding them beneath dots and line breaks in a second comment.

    This was your followers won’t be distracted by loads of hashtags, as your comments will show uo with only three dots instead of the whole clock of text.

    Being Self-obsessed

    Take out a piece of paper and mark down your last ten Instagram posts. Who are the photos about? If the answer is mainly yourself or your products, it may be time to have a rethink on your strategy.

    It is perfectly okay to show the great things your brand is offering but make sure you keep these kinds of posts to a minimum.

    Your content should instead be entertaining, educational, motivational or funny. Providing value 99 per cent of the time will ensure you attract more followers and keep them coming back for more.

    Sharing low-quality photos

    Stop blaming your phone’s camera for those horrible grainy pictures and most importantly, stop sharing them on your feed!

    Instagram is all about visuals. If you post low-quality photos, don’t be surprised when you see your follower count drop.

    If you’re out of ideas for Instagram-worthy pictures, why not find cool stock photos, or give your fans the chance to show off by “re-gramming’ their photos.

    Start by monitoring the posts people have tagged you in or create a unique hashtag for content submissions. Don’t forget to @-mention the original poster when you re-post his or her picture.

    not engaging with your followers

    The size of your audience doesn’t matter if no-one is paying attention. And if no-one is paying attention it’s probably because you aren’t either!

    Unless you’re David Beckham and have 36 million Instagram followers, you can’t always expect fans to strike up the conversation and engage with your content. If you want to build a buzz around your channel, you are the one that has to drive it.

    Interact with your audience is essential to maintaining a loyal following. Listen to what your followers have to say and always respond to their comments and questions. you can also invite them to engage with your posts by turning your caption into a question.

  • 14 Apr 2016 9:47 PM | Anonymous member (Administrator)

    The World Balloon Convention 2016 in New orleans is announced as being 'The best yet!" 

    With over 600 delegates and a fantastic team of instructors and staff the 2016 WBC was a seamless convention that has raised the bar for future conventions. New Orleans was an inspired choice of location, with the vibrant city providing a backdrop of great food, music and enjoyment to a convention that provided the very best in education, hands-on decor, competitions and fantastic parties for delegates to enjoy.  Want to see pictures of the convention then go to our Facebook group page, we will also post them here on our website soon.

    Couldn't get to this one?  Well, they are doing it all again in 2018 but this time it will be in the sunny city of San Diego, California!



  • 04 Mar 2016 2:27 PM | Deleted user

    While some activist groups in Holland have begun to put out false claims and information about balloons, the EBPC released this press release in an effort to get the truth out to the public. "Balloons have been part of our growing up since the early 19th Century and are a much loved consumer product for the young and old." We need to protect this product so please help us by promoting the facts.

  • 05 Feb 2016 12:45 AM | Deleted user

    A NEW, Europe-wide initiative designed to raise awareness about balloon safety and the environment...


    The EBPC recently announced a new program designed to educate consumers about how to properly handle balloons so that we can remain safe and keep our environment clean while still enjoying the FUN that balloons create. 

    Balloon retailers will be instrumental in helping EBPC to promote this initiative. Because the EBPC values your commitment to the program, they have made it easy for you to participate! In fact, they are providing a wealth of downloadable marketing aids that can be customized with your business logo and contact information.

    By providing a variety of marketing materials for balloon businesses, the EBPC also hopes you will all gain some positive exposure from this industry-wide effort.

    For full details on the campaign and how you can join, visit the EBPC Code of Best Practice website for retailersThere is a website for consumers that you can promote to your customers as well.

    The European Balloon and Party Council (EBPC) was formed in 2001 by a group of like-minded manufacturers who faced common challenges within the industry. Today the EBPC is made up of 35 key manufacturers and distributors across Europe and BAPIA is one of those members.

  • 11 May 2015 3:08 PM | Anonymous member (Administrator)

     Summer 2015 membership drive begins!  

    Both existing and new members can benefit from this membership drive, for more information go to www.bapiaonline.com/referralprogram 

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