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  • 03 May 2019 5:00 PM | Anonymous member (Administrator)

    Instagram Stories is such an under-utilised tool when it comes to small business marketing. Here are some tips on how you can use it to engage potential customers and drive sales this season.

    Don’t Miss Out!

    As Instagram Stories disappear after 24 hours (unless you choose to save them as a ‘highlight’ on your page), you can create a sense of urgency which can drive sales. Perhaps you can periodically run a ‘24 Hour Flash Sale’ promotion where customers can quote the code that shown on your story for money off or a freebie but they must act fast - once the code disappears the promotion is over! This blink-and-you’ll-miss-it aspect of Instagram Stories keeps your followers engaged in your page and checking back regularly which means more opportunities for you to promote your great products and services.

    Behind-the-Scenes

    Instagram Stories is a great opportunity to give potential customers a behind-the-scenes ‘sneak peek’ at what you do without giving too much way. People love to see what’s ‘behind the curtain’ when it comes to industries they’re not familiar with. Perhaps show the process of what goes into decorating a party from clips of you packing the van, to creation to take down. Fun effects like Boomerang and apps like Hyperlapse (which allows you to super speed your phone videos) help to make this even more fun for your viewers.

    Keep It Casual

    A lot of people feel overwhelmed by the idea of maintaining Instagram Stories content as well as everything else. It’s true that the more often you post on Instagram Stories, the more followers will keep coming back to see what else you’ve shared. The great thing about Instagram Stories though is that it can be much less polished than other platforms. You don’t need to edit photos for Instagram Stories - as the Stories disappear after 24 hours, it’s generally accepted that the aesthetic here is much more relaxed. Plus there are fun filters, stickers and text that you can add to make your content more exciting. Don’t stress yourself out trying to create perfect imagery. If you can post 6 little clips from your working day just a few times a week, that’s enough to keep your audience engaged and coming back.

    Promote Your Other Pages

    Use Instagram Stories to drive your customers to your other platforms too. If you have an online store, don’t forget to link it on your main profile page and refer to it often so that potential customers remember that they can buy directly from you. Even if you don’t have a website, Facebook is also a great place to have potential customers following you because people can more easily ‘share’ your posts with their friends and family meaning more exposure for your business. Periodically remind your Instagram following that you’re on Facebook and perhaps even give them an incentive to go and follow you on there. This could be anything from a freebie to simply the promise of even more interesting content. In our BAPIA News post entitled Marketing Your Small Business With Facebook Posts, we talked about the importance of varying your content across platforms, so remind people of what you’re offering over on Facebook so that you can upsell to them on there too.

    BAPIA members, remember to tag us in your posts using #bapiaparty so that we can see and share your great work!



  • 03 May 2019 5:00 PM | Anonymous member (Administrator)

    Switch It Up

    It’s important that each of your business platforms offers your followers something slightly different. This way they’ll be much more likely to follow you on all of them which means more opportunities for you to upsell your products and services. In our BAPIA News post on The Importance of a Brand Story for Your Balloon Business we discussed how creating a personal story for followers to relate to is important so that they remember your business over others. Whereas Instagram is great for showing off your work, as it’s such a visual platform, Facebook is ideal for storytelling.

    Storytelling is Selling

    Sometimes people switch off from the generic, ‘Here’s what we offer!’ posts which is where your storytelling skills come into play. Instead of just posting the facts, think about how you word updates to reflect the ongoing story of your business. Share your genuine excitement about your business highs like new products you’ve purchased, exciting new designs you’ve been working on and your eager anticipation of any sales, promotion and events. Be sure to share great feedback from clients - don’t be afraid to ask them if they’d mind writing a review on your Facebook page.

    Even the lows can help to promote your business, as long as you took something positive from them. Perhaps you overcame some difficulty with a location. Did an awkwardly placed roof beam threaten to ruin your ceiling treatment but you worked your way around it? If you go above and beyond to deliver for your clients, share it with potential customers. Just remember to keep it brief, positive and professional!

    Don’t Forget to Use Stories

    Just like Instagram, Facebook has a Stories element too, allowing you to share limited-time-only snippets from your day with your followers. This function keeps your followers engaged in your page and checking back regularly; we’ve elaborated more on this here in our Ideas for Instagram Stories post. As Facebook and Instagram are linked, you can even share your stories to both platforms, particularly when you have something extra exciting that you want to share like a product launch or a flash sale.

    Sharing is Caring!

    Don’t be afraid to politely ask your followers to share your content if they like it. It’s how you get your business in front of even more potential clients. On Facebook the shares will be amongst friends and family, many of whom will be living locally too, meaning people are much more likely to make a booking with you since they’ve found you via someone they know and trust.

    BAPIA members, remember to tag us in your posts using #bapiaparty so that we can see and share your great work!

  • 03 May 2019 10:00 AM | Anonymous member (Administrator)

    As a small business owner, social media can be a great source of custom for your business making it a fantastic form of free advertising. So the last thing you want is for your post to be passed over in a serial scroll session. This post explains how to brand your posts online so that potential customers see them as more than just another pretty picture.

    What’s Your Niche?

    Branding is a way of making your business stand out from others which may be offering similar products and services. Imagine ten greengrocers all lined up, all selling the same fruits and vegetables from the same supplier. What would you do to encourage customers to come to your greengrocers over the next one? Well, an Instagram feed can be very similar with lots of balloon and party companies all vying for followers’ attention.

    Does your business have a tagline that you want people to associate with it? For instance, ‘Service with a smile!’, if so, use it in every caption so that happiness becomes synonymous with your business name. Is there a skill you’d specifically like to be known for? Maybe you’re crazy about columns or terrific at ceiling treatments. Even if you do everything equally, picking a specific product or service to focus on and mention often can help people to remember you more easily than just touching a bit on everything you do. After all, ‘Fiona’s Fantastically Fresh Fruit Shop’ is more memorable that ‘Greg’s General Greengrocers’. You want a message that’s going to engage followers enough to click through to your profile where you can expand on all of the products and services that you offer.

    Make It Memorable

    One way of helping followers to get to know your business is to create a uniform aesthetic for all your Instagram posts that’s instantly recognisable in their feed. Think about cool angles to shoot from - maybe always from up high for table work or down low for ceiling treatments and use apps like FontCandy to add your business name to the image itself so it’s easier to see. Using the same filters and edits on all your photos will help them to become more recognisable and look more cohesive and professional on your page too. Perhaps you’re known for your soft, light, dreamy photos or your bold, bright images. The free presets (filters) on phone apps like VSCO Cam make this very easy to do and actually make photo editing quicker than editing each image manually. You can still adjust small things like brightness depending on how well-lit each photo is but starting with the same filter/preset each time will help followers to instantly recognise your branding and remember your business, even in the middle of a scrolling session. That way next time they need balloons, they’ll subconsciously think of you first.

    Don’t Forget Stories!

    The same goes for your Facebook and Instagram Stories posts. Try to use the same font styles and background colours each time you post so that, even when people have their Stories on autoplay, they’ll know it’s your post without even having to check the teeny tiny username that Instagram displays. Pick bright colours that stand out but are also easy to read and use the same ones whenever you can, across all your pages, to create brand recognition.

    A Picture Doesn’t Always Tell 1,000 Words

    Remember to write an interesting caption with each photo to give more information about your work and your business to pique people’s interest and stop them scrolling past. Paint a picture of the type of event that you were working on to help them imagine organising something similar themselves. Perhaps your stunning ceiling treatment brought a touch of class to a corporate event or your ombre orbz added a splash of colour to a unicorn-themed birthday bash. Don’t be afraid to give some behind-the-scenes info too - how did you plan everything and then bring it all together? Your personal approach to your business is a great selling point and remember, most people aren’t familiar with the practical side of the ballooning world so some information that we take for granted will be of interest to the public. Above all, remind your followers each time of your where your business operates and how they can make a booking!

    BAPIA members, remember to tag us in your posts using #bapiaparty so that we can see and share your great work!

  • 03 May 2019 9:00 AM | Anonymous member (Administrator)

    It’s one thing to post great pictures of your balloon and party work online but how do you stand out from other companies offering similar products and services?

    Put A Face to The Name

    A lot of people like to support small businesses whose owners they can relate to. If you’re comfortable, jump in front of the camera every now and then to show yourself hard at work. Many people would prefer to give their hard-earned money to ‘Jenny who does the brilliant balloons’ than ‘The Brilliant Balloon Company’ so help them to put a face to the name. It’ll make your business more memorable.

    Sharing Leads to Caring

    Perhaps share a bit about yourself too. Include a little insight into your business on your BAPIA Directory profile page and on your business Facebook Page and remind your followers with updates from time to time. What made you get into the business - did you work in another industry before? How did you discover your passion for balloon and party work? What do you love most about the job? Keep it brief and try to focus on the positive aspects but also be truthful about the passion and dedication it takes. People are often interested in a behind-the-scenes look at things they enjoy and stories like this will help them to remember you.

    Location, Location, Location

    Many people will be following balloon and party businesses all over the world simply because they enjoy looking at the beautiful work. When the time comes for a celebration of their own, this can make it difficult to differentiate between businesses and they may not even realise that your business is in their local area. Lots of people love to support a local business so help them to realise that you are one. To make sure that all of your followers are familiar with your location, on instagram be sure to tag your location in photos and use local hashtags so that people searching these will find and follow you. Regularly mention your operating areas in your captions and Stories posts so that when potential customers come across your business they immediately know where you’re based.

    Business Development

    As you invest in your business and develop your skills, take your followers along the journey with you. This can be anything from showing you going to one of the training courses BAPIA lists on Instagram stories to sharing new equipment in a Facebook update. Show them the dedication you have to producing great work and the passion that you have for your craft. Knowing that you care enough to keep evolving and that you will do you very best to deliver to your clients on the day, may be the thing that makes them go with you over another business.

    BAPIA members, remember to tag us in your posts using #bapiaparty so that we can see and share your great work.


  • 22 Feb 2019 5:30 PM | Anonymous member (Administrator)

    It’s official! Pantone have announced that the 2019 Colour of the Year is none other than Living Coral, a brilliantly bold peach shade that’s set to be everywhere this year. Pantone’s Colour of the Year refers not just to ballooning but all sorts of design industries from fashion to home decor so we can expect to see pops of it everywhere from our wardrobes to our walls.


    Photo credit: @TheCreativeHeartStudio

    But back to ballooning - how can you stay on trend and incorporate the colour of the moment into your work? Qualatex’s Coral shade is the perfect colour to represent Living Coral and is available in a number of shapes and styles currently on their site. Amscan’s Peach colour provides a lovely, lighter version and don’t you agree that their ombre orbz are such a stunning use of Living Coral?


    With Mother’s Day just around the corner, what a wonderful opportunity to offer something different. Mix and match your usual pinks with peach shades to add depth to your designs and excite the eye with something new.

    The pretty pastel hue of Living Colour makes it ideal for Easter too. The slightly muted tone means it’ll sit well with the classic creamy yellows the season brings. We expect to see lots of cute coral characters like this fantastic flamingo by master of balloon decor, Chris Adamo, who is touring the UK and Ireland this year - remember to secure your places on his classes here as they’re going fast!

    As Living Coral is balanced nicely between yellow and red on the colour wheel, it’s also great for gradient effects, perfect for creating artistic arches like this beautifully blended rainbow by Balloons by Sarah.


    Photo Credit: Chris Adamo cba | Photo Credit: @balloonsandblooms


    Photo Credit: @balloonsbysarah

    When wedding season hits, the red tones in Living Colour mean it will work wonderfully with rose gold accents and, as it’s a darker peach shade, it looks great against bright white balloons as an accent colour as demonstrated by Sue’s wonderful wall below.


    Photo Credit: @suebowler | Photo Credit: @magicalmasksbelfast

    Have fun incorporating Living Coral into your designs this year and don’t forget to use the hashtag #bapiaparty across social media so that we can see and share your great work.

    And remember, if we all balloon responsibly, the #bapiaparty never has to end!

  • 12 Feb 2019 4:07 PM | Anonymous member (Administrator)

    There is no long lead up to Valentine's Day sales, most people buy last minute, usually less than a week before the 14th! So what can you do leading up to Valentine's' Day to promote sales?

    The next few days is the perfect opportunity to make sure that all the balloons are looking fresh and well-presented. How about your shop window? Your website? Many balloon companies do not refresh or update their homepage very regularly and it’s such a missed opportunity. If I was looking for Valentine's supplies via a search engine, I would want to find them quickly and easily on website homepages this week. The same applies for your Business Facebook page too. Do you have a Valentine's cover at the top of your page showing off what you can offer?

    Use Headings and Hashtags to Turn Heads!
    Using seasonal hashtags and keywords is a simple way to expand your reach. Some examples could be:

    #bemine, #bemine2019 #bemyvalentine, #candyhearts, #galentinesday, #hugsandkisses, #secretadmirer, #SinglesDay, #sweetheart, #thatslove, #valentine, #valentines, #valentinesday2019, #whoneedsavalentine, #willyoubemyvalentine

    When posting on social media, think about the headings you use. Try something a little catchy like:

    • ❤ 5 perfect Valentine’s gift ideas for her/him (all under £30) ❤ - the heart emoji will attract more attention!

    • “Valentine’s Day treats for you and yours."

    • "Bring a little Smiley Love this Valentine's Day."

    or how about using a Valentine's quote:

    • “Where there is love, there is life.” – Mahatma Ghandi, Civil Rights Leader

    • "They invented hugs to let people know you love them without saying anything." - Bil Keane

    Remember #Galentines Day Too!
    And don’t forget, Valentine’s isn’t just about the love birds. With Galentine’s Day on 13th February - that’s Valentine’s for the gals - there’s an opportunity to sell to friends everywhere who want to celebrate their bond and share their love for one another too.

    Some Valentine’s Day Designs We Love:

    Credit: Sue Bowler @suebowler

    Photo credit: Chris Adamo cba. Chris is touring this year and leading classes across the UK & Ireland. For more information and tickets, click here.

    Photo credit: thecreativeheartstudio.com @thecreativeheartstudio

    Suppliers like Qualatex and Amscan are brimming with brilliant balloons like these this time of year so think outside the box and have a great time designing!

    Remember to share all of your Valentine’s work with us using the hashtag #bapiaparty and if you haven’t already, enter this month’s ‘Love’ themed Members Facebook group photo competition here for a chance to win one of three great prizes including a stunning chrome ceramic balloon dog sculpture.

    Original post from The Very Best Balloon Blog. 

    And remember, if we all balloon responsibly, the party never has to end!

  • 06 Dec 2018 2:56 PM | Anonymous member (Administrator)

    Did you know that your BAPIA membership comes with a listing in our public directory of recommended balloon and party professionals?

    Here you can list your business name, services offered, photos of your fantastic work and contact details so that those looking for reputable balloon artists in their area can easily find you.

    Just follow these 6 simple steps to update your directory profile:

    Step 1. Log into bapiaonline.com by clicking the blue icon in the top right corner.

    Step 2. Once logged in, click the blue icon again and select ‘View profile’ under your username.

    Step 3a. Select ‘Edit profile’ and ensure that all of the information fields are filled in. This information is used to populate your listing in the directory and can help you to appear more prominently in searches so it’s really important to fill this as much as possible including your phone number and postcode.



    Step 3b. Be sure to fill out the box at the bottom of your profile page entitled ‘Directory listing text’ as this gives you a chance to stand out from other professionals in your area. You could highlight your creative specialities or emphasise a particular deal or offer that you currently have on. Remember to save your changes when you’re done!

    Step 4. Add Photos to Your Listing
    Click ‘Member photo albums’ then click ‘Create / Add album’ to create a new album. Add a title and description to let potential customers know which of your services these photos are showing and any additional information they may find useful. When you’re finished, click ‘Submit’ to save.



    Step 5. Then click ‘Upload photos’ towards the right side of the page to add photos to the new album. Click ‘choose file’ to select each image from your computer and when you are done click ‘Upload’.


    Step 6. Finally, click ‘Back to profile’ and then select ‘My directory profile’ to see your completed listing as potential customers will see it. Double check that all your updates have saved and look great and then you’re done!

    Remember to keep your profile up to date with your correct business information and the latest photos of your work - you never know who’s looking!  

    And remember, if we all balloon responsibly, the party never has to end!

  • 26 Nov 2018 3:00 PM | Anonymous member (Administrator)

    Free Promotion from BAPIA
    At the Balloon and Party Industry Alliance, we’re dedicated to supporting our industry and the professionals within it. Not only do we provide our members with benefits such as liability insurance cover, business support, legal cover and extensive discounts from top industry suppliers and wholesalers, above all we promote our members to the public and encourage the use of BAPIA professionals for all their balloon and party needs. Which means FREE advertising for you!

    Use the Hashtag #bapiaparty
    ‘How do I get this free advertising?’, you say? Use the hashtag #bapiaparty whenever you post your beautiful balloon and party work and we’ll always aim to share them across our growing social media pages so that your business gets seen by more people. We’re passionate about championing BAPIA members and making sure that our followers pick YOU for their next party. We can only share your posts if we see them though, so remember to use the #bapiaparty hashtag and help us help you!

    Keep An Eye Out for Exciting Events
    Do you follow us on Facebook? If you did, you’d know that we regularly run competitions, events and training sessions with international experts we fly in from around the world - only the best of the best for BAPIA members! All that’s only set to increase in 2019 with new features like our Member of the Month spot where each month we highlight the great party work a BAPIA member has created. With so many of the general public following us, it’s a great source of marketing for our members. Keep an eye on our events and training page here and follow us on Facebook for instant updates on all the exciting opportunities to get involved in.

    Join the Club for Extra Support!
    We see the balloon and party industry as a community which is why we’re committed to helping our members’ businesses to succeed in any way we can. Inside our BAPIA members’ Facebook Group you’ll find not only exclusive tips and tricks on how to thrive in the industry but also a supportive community of fellow business owners, new and experienced, who love to share ideas and information to help each other out. Got a burning balloon question? Need help problem solving? Just ask in the Facebook Group and it won’t be long before a BAPIA member comes to the rescue!

    More, More, More Member Benefits
    Free promotion, community support and fantastic giveaways are just a few of the benefits of being a BAPIA member. Let’s not forget about the £5 million AVIVA Public and Products Liability Insurance, AVIVA Employer’s Liability Insurance and AVIVA Legal Cover Insurance that gives our members their peace of mind. Then there’s the discounts with balloon wholesalers discount and referrals from high street brands. Oh and let’s not forget that as a member you’ll have your very own profile here on bapiaonline.com where many people come to search our database of reputable balloon and party professionals in their area. If you’re interested in taking advantage of the many benefits of becoming a BAPIA members, click here to find out more.

    And remember, if we all balloon responsibly, the party never has to end!

  • 18 Nov 2018 9:48 PM | Anonymous member (Administrator)

    Black Friday for Everyone!
    This Black Friday, 23 November, is coming up very soon and we want to make sure that we’re all ready to make the most of the biggest sales week of the year! You may think that Black Friday is just for retailers but that’s not the case. With lots of savvy shoppers having saved up with plans to make big purchases for the next year, it’s a great opportunity for us in the balloon and party industry to bag some bookings and end the year with a bang.

    The Key to A Superb Sales Strategy
    Everyone’s after a bargain during Black Friday so it’s a great time to run a promotion if you can. Take a look at your margins and see if you can afford to promote a discount or offer something extra to clients to give you an edge. Emphasise how great the offer is and that it’s just for a limited time only so they should book fast. Remember, Black Friday isn’t just one day anymore either, it’s more like a week with lots of businesses running ‘earlybird’ promotions a few days before and then online deals the following Monday, known as ‘Cyber Monday’, so take this into account when planning your sales campaigns.

    Make the Most of Marketing
    With people in the spending mood, even if you can’t afford to run an offer, Black Friday is still a great time to do some extra marketing around your business and remind people you’re there. With potential customers looking out for great deals both online and out and about, grab their attention with extra marketing emails, schedule more social media posts or just hand out more business cards and really talk up the benefits of your business. Think ahead to Christmas, New Years and next year and remind potential customers to keep YOU in mind for their parties and events. On social media also remember to use the hashtags that people will be searching more that week such as #blackfriday and variations like #blackfridaydeal so that you’re found by new people.

    Don’t Forget BAPIA Discounts!
    In the spirit of Black Friday savings let’s not forget that as a BAPIA member you get exclusive discounts with our wholesalers. Plus get up to £5 million of Public, Products and Liability Insurance cover from AVIVA as well as discounted Business Insurance Cover and Legal Insurance Cover. For more information on the many BAPIA membership benefits click here: https://bapiaonline.com/Membership.

    We hope everyone has a lucrative week of Black Friday sales ahead! Are any of our BAPIA members booked for some fabulous Black Friday events next week? Perhaps you’re working on some impressive sale shop window displays? If so, remember to tag us in your photos online using @bapiaparty and #bapiaparty so that we can see and share your posts!

    And remember, if we all balloon responsibly, the party never has to end!

  • 17 May 2018 3:21 PM | Anonymous member (Administrator)

    Having carried out a survey of its members recently, and based on the results from the 150+ responses received, BAPIA has taken the decision that it will no longer support balloon releases.  With numerous balloon bans being implemented across the globe, including some in the UK it is necessary to take pro-active action to thwart the spread of the blanket balloon bans that we are seeing.  These are not simply bans on balloon releases but are complete bans on balloons, from helium filled latex and foils right through to entertainers with the twisting balloon.  Both EBPC (European Balloon and Party Council) www.ebpcouncil.eu and PEBA (Pro Environment Balloon Alliance) www.peba.com.au have already taken similar stances and now BAPIA are adding their voice to cause in an effort to protect the balloon industry.

    John Bowler, Chief Executive of BAPIA said “This decision has been taken based upon the views of our members, and the desire to save the balloon industry.  With only 37% of respondents showing any support for balloon releases and 70% agreeing that balloon releases create litter we feel that the majority of our members are strongly in favour of this action.  We cannot bury our heads in the sand and pretend it is not happening, it is time to stand up and be counted.   We believe that the anti-balloon campaigns are gaining momentum and they are citing litter damage to the environment and wildlife as one of the main reasons, and it has to be said that it is an indisputable fact that any balloon release will see the balloons return to earth at some point and create litter.  We believe that we have to act now to protect our members and our industry!”

    BAPIA believes that the only way to protect the balloon industry is to set some standards that will set us out as an environmentally responsible industry made up of environmentally responsible professionals.

    John went on to say “As always, BAPIA is looking to increase the professionalism within the balloon and party industry and is currently looking at a strategy to do this and to help safeguard the future of our members and the industry as a whole.”


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