What is the 'Elf on The Shelf'?
Whilst we think it's a great fun to join in the trend, it's worth remaining wary of the copyright infringement risks that surround this iconic character. 'You can't copyright an idea!', you may think, but actually you can... It's what's know as 'intellectual property' and it protects an original idea from being copied without the appropriate credit and requiatal to its creators; in this case, the authors of the children's book . The character and phrase, 'Elf of the Shelf' and derivatives of it have been copyright protected meaning use of the phrases without express permission from the copyright owners could lead to legal action.
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