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The Price IS Right - Part 3: Proving It

21 Aug 2020 4:58 PM | Anonymous member (Administrator)

In this BAPIA News post series we’re sharing tips on how to price for profit confidently. If you missed Part One on breaking even and Part Two on pricing for profit, click here to give it read first and then come back! 

Ok, so now that you’ve settled on your prices it’s time to get behind them. It can be scary to stand behind your pricing strategy at times, particularly when business is slow or customers are comparing them to other businesses. You don’t need to feel pressured into slashing your special offers though. Undervaluing your work will not only eat into your profit margins but it also devalues the balloon and party industry as a whole. Once prices begin to fall competitively across the board it’s very difficult to get them up again.

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