With social distancing measures in place, many graduation ceremonies, university leavers’ balls and proms were postponed or even cancelled altogether. Social distancing doesn’t have to mean that our children shouldn’t get to celebrate their achievements though; this summer let’s encourage our customers to mark these milestones at home so that they can still celebrate the children’s successes, safely.
Having adopted the tradition of prom from our friends across the pond, many British teens eagerly await the rare occasion that they get to dress up in an exquisite evening gown or suave suit and socialise with their best friends in true style. Whilst the dances might be cancelled, a huge part of the prom ritual is the getting ready and taking photos beforehand and lucky for us, we can still help that to happen!
We’ve seen on social media that some parents have set up socially distanced soirees’ in their gardens and we think it’s a fantastic way to make sure that the kids still have a lovely evening. Of course, what sets such a garden party apart from the standard Sunday bbqs? The decor! Beautiful balloons transforming their parent’s patio into the perfect prom location and, of course, making a beautiful backdrop for those all-important selfies. A marketing campaign upselling this idea and sharing the outstanding designs that you could offer your customers might be a great way for you to draw in some late summer sales.
The same can be said for graduation parties and university leavers’ balls which also would have been scheduled for this summer. Why not partner with a local costume hire and photography/photo printing business to put together a complete ‘graduation package’ for which you all direct customers to one another - that’s triple the marketing! Or, you could purchase a few cap and gown sets of your own online, along some elegant stand-in scrolls (these are actually what they use for university campus graduation photos - as degrees don’t actually come rolled up!). With props to hire in hand, you’d be primed to deliver an end-to-end graduation party package for your customers, saving this very special part of summer for lots of families.
As always, the active BAPIA community within our BAPIA Members Only Facebook Group provides a generous wealth of advice and support so do be sure to check in regularly and share your thoughts and ideas here!