Summer is very much here and along with it comes many exciting design opportunities for us to get creative and make the most of the warm weather. In this post we’re serving up some seasonal inspiration for your summer designs.
Designs for Social Distancing - Are You Adapting?
With lockdown restrictions encouraging the public to socialise outside, many customers are taking their special occasions to the great outdoors this season. Festivals, carnivals, proms and parties have given way to intimate garden gatherings and Zoom celebrations. Whilst the locations may have changed, the festivities haven’t so don’t feel like you should step off the gas when it comes to upselling this summer - it’s simply time to pivot.
Whereas once upon a time summer would mean lots of party work in huge hired venues, many of this summer’s special occasions will take place in gardens so consider how your designs could be adapted for this. For instance, rather than your usual wondrous wedding work, focus on beautiful balloon bundles for those brides-to-be who’ve turned their hen dos into socially distanced picnics in the park.
Remember that many stores are reopening now so it’s also a great time to upsell balloon arch designs to adorn doorways as well as wonderful window displays; pick out the photos of your work that are applicable to the types of celebrations that people are likely to be planning this summer, taking into account how the lockdown may affect this.
Summer 2020 Design Inspiration
If you haven’t done any work of this description yet, consider how your past designs can be transferable. Would your cool columns make a beautiful background for a garden gender reveal? You could even create something simple in your own garden to take a quick pic that may inspire some sales.
For indoor designs, bring the spirit of summer inside with a splash of seasonal inspiration. Summer-themed balloon shapes like palm trees and organic designs in superbly summery colours such as yellows, oranges and pinks, could soften the blow of a stag do that’s had to take to Zoom instead of Zante. Sticking with the summer theme, for more elegant occasions like an engagement announcement, you can add depth to your designs with woven foliage and faux flowers.
@dreamboatballoons Seaweed Tropical Fish Bubble (sold here)
Make the Most of Marketing Opportunities
Once you’ve decided on which designs to promote, make sure that they’ve recently been uploaded to the very top of each of your social media profiles. Use the captions on your Facebook and Instagram posts to remind browsing customers of how adaptable your designs can be by making sure that your images show up on searches for all types of occasions like #engagementparty #firstbirthday and #genderreveal.
We want to help and are investing in extra marketing for our members, so be sure to also tag us in your public posts AND to add your best work to your BAPIA directory profile so that potential customers can see what you can offer.
In order to share their celebrations with friends and family, more so than ever customers are taking to social media when hosting key events like birthdays, gender reveals and engagements. Not only does this mean that you get to be extra creative when considering how your designs will translate on video but it’s also a great opportunity for marketing as social media has such a huge reach. So, make sure that you’ve also refreshed your mind with these tips on how to make the most of word of mouth marketing so that you’re ready to capitalize on your great work once it’s installed.
Been working on any summer showstoppers already? Be sure to tag us using #bapiaparty on Instagram and @bapiaparty on Facebook so that we can encourage our followers to book you too!