It’s official! Pantone has announced the 2020 Colour of the Year which we can expect to see across creative industries worldwide from fashion to interior design. For over 20 years now Pantone has influenced design choices across several industries and 2020 is no exception.
So, what’s the shade of the moment this time? The 2020 Pantone Colour of the year is… Classic Blue. A soothing shade of deep blue that Pantone says is ‘suggestive of the sky at dusk’. With subtle green undertones, it’s a cool tone that’s a far cry from last year’s Coral colour and we’re embracing the change.
Photo credit: Images from Pantone.com
The question on everyone’s lips; how will we incorporate this beautiful blue into our work this year? Well, here are some great examples of BAPIA members already using the shade. As you can see this hue is harmonious with lighter blues and really pops when placed against whites. Black and gold was a popular combination for party decor in 2019. To modernise this trend, go for gold again but this time mixed with Classic Blue.
BAPIA Members Instagram photo credits: Balloon wall: theballoonshowroom | Blue arch: @balloonsbycelebrate | Metallic bundle: @balloonbarparties
With gender reveal balloons becoming increasingly popular, why not opt for the bold Classic Blue over baby blue this year for even more impact? Gone are the days when blue was ‘just for boys’ however consumer patterns show that a) customers are indeed more likely to buy blue for males and b) birthday balloons for men are less in demand. Use this trendy new colour to your advantage and upsell your personalised balloons and birthday bundles in cool Classic Blue - great for guys from granddad to newborns and everyone in between!
BAPIA Members Instagram photo credits: ‘Baby’ hoop: @theballoonfactor | ‘Boy’ hoop”: @ballooningwonderful | 70th personalised: @uniqueoccasions01
What do you think of the Colour of the Year? Are you excited to use it? Apprehensive? Do you envisage a lot of clients requesting it? See what other BAPIA members have to say here in our Facebook group and join in the conversation!
We look forward to seeing how you incorporating Classic Blue into your designs this year.
BAPIA members, remember to tag us in your posts using #bapiaparty so that we can see and share your great work!