‘Tis the season so we’re sharing a few festive marketing moves to boost your business.
Post A Merry Message Online
We’ve spoken before about the power of a personal touch when it comes to marketing your small business. Most consumers would rather give their money to a small business than a corporate chain and putting faces to your brand is a great way to really resonate with potential customers and help them to remember you as more than just another business. Posting a simple boomerang of your team on Christmas Jumper Day with along with the message ‘Merry Christmas from us to you’ is all it takes to make someone smile and press ‘like’ and the more ‘likes’ a post gets, the more it’s seen in the future meaning more exposure for your business.
Share the Christmas Spirit
As the saying goes, it’s the most wonderful time of the year. Christmas spirit is high and consumers just love to see the holiday spirit being shared around, so take the opportunity to post even more Instagram and Facebook Stories this season. Share behind- the-scenes action showing you and your elves at work; timelapse your installations and post before and after pictures of Christmas and New Years’ party venue transformations. With all the lights, glitter and the universal theme, it’s certainly the most photogenic season so be sure to make the most of it.
Send A Card
Sending a card to your customers this season is a great way to boost brand awareness. We all know that one person who likes to rifle through the mantlepiece card display and ask, ‘So who’ this one from then?’, so why not make sure your business card is up there too?. If you don’t have the budget to do a mail out to your entire customer list, it’s certainly still worth popping a card in with orders at no extra cost. After all, cards last longer than balloons so it’s a great way to keep your business name fresh in your customers’ minds for even longer. That way when they get asked, ‘Who did that great gift balloon that you gave Jack?’, rather than try to remember, they only need to pick up the card to see!
Have fun thinking up a cool design that will get people talking - perhaps a DIY pop-up card or you could write a funny rhyme inside. Either way, make it memorable so that they’ll want to share it and of course remember to include your business name in bold.
And remember, if we all balloon responsibly, the party never has to end!