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How to Use Email Marketing to Boost Business This Holiday Season

11 Dec 2019 10:18 AM | Anonymous member (Administrator)

Send A Christmas ‘Gift
Everyone loves a freebie, especially at this time of year when pockets can be rather stretched. If you’ve got any offers or promotions running this season, entice your customers across to your website with the promise of something special. Send an email with an ‘Open for your Christmas Gift!’ subject line and when they open it you could highlight your latest offer. Better yet, if you have a website, lead customers to it by including a, ‘Click for Gift!’ button within your email that links to the website page where you advertise your offer, such as homepage banner offering free shipping or a gift with purchase when they spend over a certain amount. 

Make A List (And Check It Twice)
With Christmas shopping, boxing day discounts, January sales and everything in between, there’s a lot of competition for customers’ attention at this time of year. Make sure you don’t get forgotten by getting in on the action and sending a few emails to remind customers that you’re around. If you take orders online, mailing list platforms such as MailChimp allow you to make use of features like list segmentation so that you can separate out your regular customers from those who’ve signed up but never made an order - handy for treating VIPs and offering first time buyers introductory discounts. Tools like card abandonment alerts also allow you to remind window shoppers to come back when they’d been considering making an order on your site; great for this time of year when customers are easily distracted.

Send Season’s Greetings
Not got an offer to promote? Sometimes that’s a good thing! Customers love a personal touch, especially from a small business so taking the time to simply wish them well this season will go a long way. Why not spread a little cheer and send your customers a simple ‘Merry Christmas’ email to let them know that you care this Christmas. Such emails are simple, fun and often free to make with a MailChimp template - just be sure to only send to those who have ‘opted in’ to marketing communications to stay GDPR compliant.

And remember, if we all balloon responsibly, the party never has to end!

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