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You’re Not Selling Balloons, You’re Selling Joy!

19 Sep 2019 9:28 AM | Anonymous member (Administrator)

When marketing your balloon and party business, it can be very easy to fall into the habit of just talking very literally about your designs but have you ever stopped to consider the significance that they represent?

'Mr & Mrs' balloons design by BAPIA member Sam of Mulberry Events

Johnny’s school teacher certainly admired the beauty of the personalised bubble balloon he gave her at the end of the school year. But what really touched her heart, was the gesture it represented. The fact that her contribution to his life was so valuable that his mum wanted to go out and buy something equally beautiful and personal to represent her gratitude. 

Photo by BAPIA member Classic Touch Balloons

Mr & Mrs Moon’s spectacular ceiling treatment wasn’t just a nice decorative element for their wedding guests to admire. It was the finishing touch that really made them feel like they were truly in a dream, living on cloud nine on this, the most magical day of their lives. 

The truth is that you’re selling so much more than balloons. You’re selling smiles and making moments magical. Whether it’s cementing a celebration of life, sending a surprise for someone special when you can’t be there yourself or even a kind gesture of condolence during a tough time to make someone feel loved. 

Next time you talk about your balloon and party business and what you offer, focus on the feelings that your business brings as well and the services you sell. How your festive foils add to the cosiness of any Christmas. The way your wonderful, whimsical window treatments draw intrigued customers into a new store opening event and how your giant balloon walls get guests to stop and take a group photo, capturing the moment forever. Focus on the joy you spread above all - after all, that’s what people are really looking for. 

BAPIA members, remember to tag us in your posts using #bapiaparty so that we can see and share your great work!

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