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How to Sell More in Summer

16 Aug 2019 5:24 PM | Anonymous member (Administrator)

Summer is very much here and along with it comes many exciting design opportunities for us to get creative and make the most of the warm weather. In this post we’re serving up some seasonal inspiration for your summer designs.

Many customers are taking the party to the great outdoors this season. From festivals and fetes to carnivals, parades and pool parties. If you already have examples of your own great outdoor designs, make sure that they’ve recently been uploaded to the very top of your social media profile and BAPIA directory profiles so that potential customers can easily see what you can offer for their outdoor parties. 

Photo of beautiful outdoor balloon work by BAPIA member Lucy Hennessey @balloonpower (Instagram)

If you haven’t done any outdoor work yet, consider how your past designs can be transferable. Would your cool columns add some flare to a summer fair? Perhaps an awesome arch you did recently would work over an entrance too? Use the captions on your Facebook and Instagram posts to remind browsing customers of how adaptable your designs can be. You could even create something simple in your own garden to take a quick pic that may inspire some sales - and hey, you can top up your tan while you’re at it. 

Balloons and flowers for a summery design by BAPIA member Gail of @flossandpopparties (Instagram) in Belfast

When the party is indoors bring the spirit of summer inside with a splash of seasonal inspiration. Think summer-themed balloon shapes like flowers and palm trees and arches in superb summery colours like yellows, oranges and pinks. You can incorporate plants into your designs to add some depth; woven foliage makes a beautiful addition to neutral designs whereas faux flowers in bright colours look beautiful against bright balloons.

A summery setup for a 1st birthday garden party by BAPIA member @theballoonroom (Instagram)

If you’ve been working on any great summer showstoppers, be sure to tag us using #bapiaparty so that we can encourage our followers to book you too. If you’ve worked on any weddings recently, remember to upload one photo into this month’s BAPIA Members Only Facebook Photo Competition album by 31st August 2019 for a chance to win 1 of 3 great prizes!

BAPIA members, remember to tag us in your posts using #bapiaparty so that we can see and share your great work!

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