There is no long lead up to Valentine's Day sales, most people buy last minute, usually less than a week before the 14th! So what can you do leading up to Valentine's' Day to promote sales?
The weeks leading up to Valentine's Day are the perfect opportunity to make sure that your business is looking fresh and well-presented. How about your shop window? Your website? Many balloon companies do not refresh or update their homepage very regularly and it’s such a missed opportunity. If I was looking for Valentine's supplies via a search engine, I would want to find them quickly and easily on website homepages this week. The same applies for your Business Facebook page too. Do you have a Valentine's cover at the top of your page showing off what you can offer?
Use Headings and Hashtags to Turn Heads!
Using seasonal hashtags and keywords is a simple way to expand your reach. Some examples could be:
#bemine, #bemine2020 #bemyvalentine, #candyhearts, #galentinesday, #hugsandkisses, #secretadmirer, #SinglesDay, #sweetheart, #thatslove, #valentine, #valentines, #valentinesday2020, #whoneedsavalentine, #willyoubemyvalentine
When posting on social media, think about the captions you use. Try something a little catchy like:
"❤ 5 Perfect Valentine’s Gift Ideas Under £30 ❤" - the heart emoji will attract more attention!
“Valentine’s Day treats for you and yours."
"Bring a little smile this Valentine's Day." - to go with your smiley foils.
or how about using a Valentine's quote:
Remember #Galentines Day Too!
And don’t forget, Valentine’s isn’t just about the love birds. With Galentine’s Day on 13th February - that’s Valentine’s for the gals - there’s an opportunity to sell to friends everywhere who want to celebrate their bond and share their love for one another too.
Some Valentine’s Day Designs We Love:
A very Valentine’s appropriate set up by BAPIA member @airdorable_balloons
Photo credit: Chris Adamo cba. Chris toured with BAPIA in 2019 leading classes across the UK & Ireland.
Photo credit: thecreativeheartstudio.com @thecreativeheartstudio
Suppliers like Qualatex and Amscan are brimming with brilliant balloons like these this time of year so think outside the box and have a great time designing!
Remember to share all of your Valentine’s work with us using the hashtag #bapiaparty and if you haven’t already BAPIA members, enter this month’s Facebook group photo competition here for a chance to win one of three great prizes.
A revised post, originally from The Very Best Balloon Blog by Qualatex
And remember, if we all balloon responsibly, the party never has to end!