Black Friday for Everyone!
This Black Friday, 23 November, is coming up very soon and we want to make sure that we’re all ready to make the most of the biggest sales week of the year! You may think that Black Friday is just for retailers but that’s not the case. With lots of savvy shoppers having saved up with plans to make big purchases for the next year, it’s a great opportunity for us in the balloon and party industry to bag some bookings and end the year with a bang.
The Key to A Superb Sales Strategy
Everyone’s after a bargain during Black Friday so it’s a great time to run a promotion if you can. Take a look at your margins and see if you can afford to promote a discount or offer something extra to clients to give you an edge. Emphasise how great the offer is and that it’s just for a limited time only so they should book fast. Remember, Black Friday isn’t just one day anymore either, it’s more like a week with lots of businesses running ‘earlybird’ promotions a few days before and then online deals the following Monday, known as ‘Cyber Monday’, so take this into account when planning your sales campaigns.
Make the Most of Marketing
With people in the spending mood, even if you can’t afford to run an offer, Black Friday is still a great time to do some extra marketing around your business and remind people you’re there. With potential customers looking out for great deals both online and out and about, grab their attention with extra marketing emails, schedule more social media posts or just hand out more business cards and really talk up the benefits of your business. Think ahead to Christmas, New Years and next year and remind potential customers to keep YOU in mind for their parties and events. On social media also remember to use the hashtags that people will be searching more that week such as #blackfriday and variations like #blackfridaydeal so that you’re found by new people.
Don’t Forget BAPIA Discounts!
In the spirit of Black Friday savings let’s not forget that as a BAPIA member you get exclusive discounts with our wholesalers. Plus get up to £5 million of Public, Products and Liability Insurance cover from AVIVA as well as discounted Business Insurance Cover and Legal Insurance Cover. For more information on the many BAPIA membership benefits click here: https://bapiaonline.com/Membership.
We hope everyone has a lucrative week of Black Friday sales ahead! Are any of our BAPIA members booked for some fabulous Black Friday events next week? Perhaps you’re working on some impressive sale shop window displays? If so, remember to tag us in your photos online using @bapiaparty and #bapiaparty so that we can see and share your posts!
And remember, if we all balloon responsibly, the party never has to end!